ABA e-Marketing (Evening Program)

Program Features
The e-Marketing program provides preparation for a career in Web-based design, e-marketing communications, and relationship strategies. It is designed to enhance marketing communication, critical thinking, and problem-solving skills vital to the business environment. The explosive growth of the Internet has generated many jobs related to the design and maintenance of Web sites as well as using the Web as a dynamic tool for marketing products and services. Trained e-Marketing professionals may work with a variety of businesses and organizations, or even start their own business.

Project-based learning classes provide extensive hands-on activities and simulate real-world experience. Students will develop a portfolio of their work that will enhance their resume and increase their opportunities for employment in this field upon graduation. Students will work individually and in teams.

Program Learning Outcomes
Upon the completion of the ABA in e-Marketing program students will be able to:

Understand the appropriate regulations, laws, and guidelines affecting e-Marketing and adhere to applicable ethical codes
Develop an understanding of the current state and future possibilities of e-Marketing
Comprehend the concept of relationship marketing as it applies to the Web
Identify basic e-Marketing metrics and their impact on strategic marketing decisions
Understand the essential elements of e-Marketing including: banner optimization, search engine placement secrets, domain name awareness, successful e-mail campaigns, and affiliate programs
Understand Web elements such as tables, forms, frames and CSS, needed to create professional electronic communication vehicles such as e-mail blasts and electronic newsletters

Courses Required 64 credits
ACC 245 Principles of Accounting I
BAC 101 Academic Communication, Technology, and Success Essentials
CAS 107 Microsoft Excel and CAS 111 Microsoft PowerPoint or CIS 150 Microsoft Office Application Software
CIS 140 Web Design and Development
CIS 142 Web and Graphic Design
CIS 144 Developing Web Applications
COM 240 Speech and Presentation Techniques
ENG 160 Business Composition
ENT 185 Entrepreneurship and the Small Business
FIN 175 Personal Finance or FIN 200 Introduction to Business Finance
MGT 150 Introduction to Business
MGT 160 Introduction to Management
MKT 150 Enterprise Marketing
MKT 215 e-Marketing
MKT 250 Personal Selling
MTH 180 Introduction to Business Statistics

General Education and Elective Courses 26 credits
Courses may be taken at Cleary University. Substitution permitted by Transfer or Prior Learning documentation.

Total 90 credits