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Undergraduate Certificate in Business Communications

Program Description

The Undergraduate Certificate in Business Communications is a 15 credit-hour offering, targeting students from a wide variety of disciplines. These courses provide the needed knowledge to gain a foundation in business communications across key business communication domains, including advertising, media writing, design and production, and data analysis.

 

Career Opportunities

  • District Manager
  • Insurance Sales
  • Underwriter
  • Outside Sales Representative
  • Claims Manager
  • Real Estate Agent
  • Human Resources Manager
  • Property Manager
  • Training and Development Coordinator
  • Customer Service Representative
  • Office Manager

Learning Outcomes

The Learning Outcomes for the Business Communications Undergraduate Certificate are:

  • Develop professional quality oral, written, and visual communications that are coherent, technically sound, and appropriately adapted to specific audiences and contexts.
  • Identify strategies for addressing the impact of various physical, cognitive, cultural, and social factors that shape communication across interpersonal, group, and organizational settings.
  • Apply various tools and technology to the design, development, and dissemination of communication messages.
  • Apply professional, ethical, and socially and culturally sensitive communication practices across interpersonal, group, organizational, and intercultural settings.

Undergraduate Certificate in Business Communications (15 Credits)

Certificate Courses
COM 3500 Advanced Media WritingCOM 4200 Advanced Advertising StrategyCOM 4300 Design and ProductionCOM 4400 Strategic Communication of Data AnalysisCOM 4900 Business Communication Contexts
For more information on this certificate program, please refer to the University Catalog.

Cleary graduates use their business arts education to become the employees, entrepreneurs, and leaders who transform the marketplace…and the world.

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  • Main Campus
  • 3750 Cleary Dr.
  • Howell, MI 48843
  • 800.686.1883

DETROIT

  • 2470 Collingwood St.
  • Detroit, MI 48206
  • 800.686.1883