Brand Assets

Introduction

Mission

To provide an intimate, student-centered business education that instills the values of the Cleary Mind in our community.

Boilerplate

Founded in 1883, Cleary University is a four-year, world-class university bestowing undergraduate and graduate degrees from a unique Business Arts curriculum, driven by a faculty of thought leaders with deep, practical experience in their industries. Offering on-campus and online education models, Cleary provides a rich residence life and vibrant athletics, with more than 200 students live on a rolling, 50-acre campus and nearly 2,000 students overall. Graduates land jobs faster than their peers and with higher earning salaries at the start of their careers.

Cleary University is accredited by The Higher Learning Commission, a proud member of the HLC Standard Pathway, and an approved institution by the National Council for State Authorization Reciprocity Agreements. A nonprofit university, Cleary’s campus is located at 3750 Cleary Drive, Howell, MI 48843, (800) 686-1883. Cleary also hosts an education center at 2470 Collingwood St., Detroit, MI 48202. www.cleary.edu

Social Media

Follow Cleary on Facebook: https://www.facebook.com/ClearyU/
Follow Cleary on LinkedIn: https://www.linkedin.com/school/cleary-university
Follow Cleary on Twitter: @ClearyUniverse
Follow Cleary on Instagram: https://instagram.com/clearyuniversity

Brand Qualities

Core Characteristics

  • Innovation + determination
  • Developing the next generation of innovators
  • Teaching 21st Century skills
  • Ambitious / determined / will do the hard work
  • Athletics / healthy competition
  • A unique education: training through practice + repetition • Graduates are prepared, ready for the next challenge

Proper Naming Conventions

  • On first reference, always say Cleary University.
  • Subsequent references can be just Cleary or Cleary U.
  • There cannot be use of CU.

Branded Marketing Materials Policy

All Cleary branded marketing materials need approval by the marketing department before disseminating to the public or publishing online.

Visual Style Characteristics

Cleary University Design:

  • Is exciting and dynamic, bold and confident • Features diagonals and angled elements
  • Employs the Cougar claw marks
  • Uses a mix of textures and orientations
  • Is kinetic / conveys movement and energy
  • Is stable, but not static
  • Engages its audience and sometimes incorporates unexpected elements
  • Will integrate physical and/or digital interactivity whenever possible (e.g. interesting folds, die cuts, sliding components, etc.
Please contact Lynne Golodner at lynne@yourppl.com if you have any questions regarding Cleary branding.

Cleary Brand Asset Downloads

LOGOS

PRIMARY LOGO //
In most circumstances, this logo should be used

Font Details:

  • Minion Pro–Medium
  • Tracking +10
  • Left-aligned

To ensure proper spacing when the logo is stacked, the point size and leading should be the same number

ALTERNATE LOGOS +
DESIGN ELEMENTS //

seal (emblem)

LOGO VARIATIONS

REVERSED //
White text on black, the dark blue, or dark red

from Cleary’s color palette

Font Details:

When using reversed logo, adjust the font

  • Minion Pro–Semibold
  • Tracking +25

BLACK & WHITE

WHITE TEXT ON PMS 201

WHITE TEXT ON PMS 289

COLOR

MAIN

NAVY

PMS 289C
HEX #002B5C
C100 / M64 / Y0 / K60
R0 / G43 / B92

EXTENDED

BLUE

HEX #1B5485
80 / M44 / Y0 / K40
R27 / G84 / B133

RED

PMS 201C
HEX #B30838
C0 / M100 / Y63 / K29
R179 / G8 / B56

DK RED

HEX #8B0027
C0 / M100 / Y63 / K50
R139 / G0 / B39

GRAY

PMS Cool Gray 3C
HEX #D1D3D4
C0 / M0 / Y0 / K20
R200 / G200 / B200

DK GRAY

HEX #A7A9AC
C0 / M0 / Y0 / K40
R167 / G169 / B172

ACCENTS

TURQUOISE

HEX #0092B7
C90 / M25 / Y20 / K0
R0 / G146 / B183

DK BLUE

HEX #152553
C100 / M90 / Y30 / K40
R21 / G37 / B83

BRIGHT RED

HEX #EE2D28
C0 / M96 / Y96 / K0
R238 / G45 / B40

EXAMPLE DESIGN ELEMENTS

BANNERS

LETTERHEAD

BUSINESS CARD

Cleary_Business-Cards