Out of sight, out of mind; out of mind, out of business. Today’s successful marketer understands the critical mission of getting the product to customers and getting customers to the product. Explore and discover all the ways in which marketing is a continuous cycle of personal selling: of closing the sale, sealing the deal, of making something happen. Because at today’s speed of wants and needs, if it’s not happening, it’s dead … and that includes after the sale. You’ll learn techniques to build the value of existing customers every bit as much as you’ll learn ways to build customer value.