ABA – Sports Promotion and Management

Program Description

Sports promotion and management programs are designed for students interested in becoming business leaders within the sports industry. This program provides you with a well-rounded business education in the areas of accounting and finance, business law, international business, management, and marketing. It also includes specific coursework that is focused on the management of sports/event facilities, food and beverage, marketing and promotion, sports law, sports analytics, and contract negotiations. In addition, you will participate in an internship or experiential learning to gain valuable, real-world experience. You will gain skills in business fundamentals and specific sports management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies, including an internship, you will be exposed to the legal, regulatory, marketing, and operational aspects of sports venue management.

Sports Promotion and Management students gain knowledge and skills for applying business management and promotion concepts in the sports industry. Graduates may receive positions in management, marketing, sales, promotion, and accounting or finance within a variety of business settings, including professional and amateur sports organizations, private and commercial sports
fitness and recreation, sports event management, sports finance, front office management, and sports marketing or promotion. You should expect to participate in internships and/or formal work experiences during your education in order to increase marketability upon graduation.

Career Opportunities

  • Youth Athletic Program Director
  • Athletic Facility Manager
  • Administrator of Professional Teams and Leagues
  • Business Operations Manager
  • Public Relations Executive
  • Event Coordinator
  • Ticketing and Seat Manager
  • Player Personnel Director
  • Program Coordinator
  • Administrator of Amateur Athletics
  • Sponsorship Account Executive
  • Athletic Recruiter
  • Athletic Director

ABA – Sports Promotion and Management (60 Credits)


Additional Program Requirements

General Education (see General Education Requirements for details) 30 credits

Electives (Up to 15 credits Credits)
*Note: 15 credits within lower division core can also count towards general education.