BBA – Sports Promotion and Management

Program Description

Sports promotion and management programs are designed for students interested in becoming business leaders within the sports industry. This program provides you with a well-rounded business education in the areas of accounting and finance, business law, international business, management, and marketing. It also includes specific coursework that is focused on the management of sports/event facilities, food and beverage, marketing and promotion, sports law, sports analytics, and contract negotiations. In addition, you will participate in an internship or experiential learning to gain valuable, real-world experience. You will gain skills in business fundamentals and specific sports management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies, including an internship, you will be exposed to the legal, regulatory, marketing, and operational aspects of sports venue management.

Sports Promotion and Management students gain knowledge and skills for applying business management and promotion concepts in the sports industry. Graduates may receive positions in management, marketing, sales, promotion, and accounting or finance within a variety of business settings, including professional and amateur sports organizations, private and commercial sports fitness and recreation, sports event management, sports finance, front office management, and sports marketing or promotion. You should expect to participate in internships and/or formal work experiences during your education in order to increase  marketability upon graduation.

Career Opportunities

  • Youth Athletic Program Director
  • Athletic Facility Manager
  • Administrator of Professional Teams and Leagues
  • Business Operations Manager
  • Public Relations Executive
  • Event Coordinator
  • Ticketing and Seat Manager
  • Player Personnel Director
  • Program Coordinator
  • Administrator of Amateur Athletics
  • Sponsorship Account Executive
  • Athletic Recruiter
  • Athletic Director

Learning Outcomes

Graduates of the sports promotion and management program will be able to:

  • Develop business competencies in the areas of accounting and finance, management, marketing, business law, and technology.
  • Analyze managerial problems that utilize quantitative reasoning and critical thinking within the global and diverse sector of sports.
  • Demonstrate knowledge of interpersonal, written, and oral communication competencies needed to function in amateur and professional sports arenas.
  • Evaluate leadership and ethical decision-making competencies based on standards set by the industry.
  • Gather data and assess results, employ problem-solving techniques, and use information literacy concepts related to sports.
  • Apply academic knowledge and develop professional competencies in a professional setting.

BBA – Sports Promotion and Management (120 Credits)


Additional Program Requirements

General Education (see General Education Requirements for details) 30 credits

Electives (15+ Credits)
*Note: 15 credits within lower division core can also count towards general education. *Note: Up to 15 designated major or elective credits can be replaced with MBA or MS courses, which will count towards graduate degree requirements.
120 Credits