Adam Genei is owner of Mobsteel, which started as a one-bay garage with a welding bench and a mission to celebrate the automotive industry. The company has grown into a worldwide brand, giving life to the Detroit Steel Wheel Company, which has become the resurgence solution for U.S. manufacturing.
The Mobsteel brand continues to strengthen its relationship with the Big Three and celebrate the success of American-based businesses. Mobsteel became a hit reality TV show featured on NBCSN in 2015 and in 2017, the History Channel signed Genei and his Mobsteel crew for a series called Detroit Steel. In 2016, Cleary University awarded Genei with the Friedt Medallion and an Honorary Doctor of Science in Business Administration.